News today is the announcement or notification of significant events that are happening right now. It is a vital part of keeping audiences informed during critical situations, and can be delivered via TV, radio, social media platforms, websites, and mobile apps. Breaking news alerts are designed to capture attention quickly, communicating essential details about a situation such as who, what, where, when, and why, often including live updates as information becomes available. The immediacy of breaking news alerts presents important ethical considerations, as organizations must balance speed with accuracy to maintain trust with audiences and avoid sensationalism or misinformation. Evaluate the effectiveness of breaking news alerts and how they impact audience engagement. What are the key factors that contribute to their success? How can they be improved?