Real-time news gives readers access to breaking news stories in an instant. It delivers updates about current events as soon as they happen, allowing journalists to deliver content to audiences that they would otherwise miss out on. This immediacy can also create challenges, especially when it comes to fact-checking.
Today, audiences want more than just information: they want the ability to interact with it, understand shifting trends, and receive expert commentary. Live blogs are a powerful format for this, and can help to build trust and loyalty with readers. Regional German newspaper Westfalische Nachrichten saw 7x higher reader retention on its paywalled soccer live blog than its standard articles during the World Cup – and that’s just one example.
Using real-time news tracking also helps you stay ahead of the curve by ensuring that you’re aware of any mentions of your competitors. Whether you’re trying to get in on a new industry trend, or you’re worried about a crisis developing for your business, it’s important to know as quickly as possible so that you can put out a response, calm customers, and take steps to avoid a potential problem.
The best real-time news trackers provide coverage across the entire Internet and not just social media, meaning you’ll never miss a single relevant mention. Determ, for example, combines the latest news from all sources to give you a complete picture of what’s happening right now. This allows you to stay on top of your competition, and even see the effects of their strategies in the wider market.
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